Key Highlights
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Course Video
Online | Self-Paced | Corporate
Adobe Target Training
Tekslate’s Adobe Target training is designed by highly experienced and certified trainers according to industrial requirements and demands. It provides in-detailed knowledge on how to develop applications by leveraging capabilities of Staging Environment, Business Regulations & Rules, Target Advanced basics, and more through practical executions. It also covers concepts of Adobe Test, Adobe Target Code deployment, campaign creation, etc. By the end of the training, you will become an expert in working with the Adobe Target tool.
Course Video
Curriculum
A complete index of
job-ready skills curated
to meet the industrial need.
Explore.
Terminology, Test & Target basics
Mboxes, offers, experiences and their reflection in campaigns, conversion reports
Mbox deployment: Mbox.js, single Mbox, creation and naming
Creating basic campaigns and filters
Where Test & Target fits in the Web analytics life cycle
In-depth understanding of conversion optimization.
Revision of conversion funnel and fallout reports
Understanding the campaign life cycle: from design to decisions
How to create offers – HTML, text offer, image offer, redirect
Visual experience composer, Form-based experience composer
How to create a campaign – create, preview, simulate, approving of campaigns
Understanding the usage of Host management
Other different types of campaigns
Display only, landing page, monitoring campaigns, Auto-allocate tests
Flash and display ad campaigns
Parameters
Understanding and using the parameter types- URL parameters, referring URL parameters, Geo parameters, Mbox (page) parameters, Profile parameters
Targeting
Understanding source vs behavioural targeting
Create audiences
Working with different levels of targeting: Mbox level, experience level, campaign level, success metric level, conversion level, Mobile targeting
Reports & results analysis
Understanding the terms around confidence: confidence level and confidence interval
Evaluating different sets of data (using filters and segments) and pushing a winner
Downloading, scheduling
Using success metrics
Different ways of interpreting the reports on success metrics
Implementation and different options
Multivariate campaigns
Defining and understanding MVT, experience targeting
The life cycle of MVT: detailed steps
Ad testing
Understanding Ad testing concepts
Tracking Ad impressions, Optimizing Ad content, Tracking Ad clicks, Optimizing landing page destinations
Real-time case studies and next steps
Consulting presentations across each vertical
Retail
Health care
Lead generation
Education
Service
How to prioritize campaigns
Integration with SC, Scene7
Best consulting practices for optimization
Landing page optimization
Real estate optimization
Content and experience optimization
We have made a tailored curriculum covering the latest industry-ready concepts to serve every individual’s learning desires.
We bring you the best learning experience by delivering all our training sessions practical. Following are the few use cases we shall discuss during the training.
1. What are the Adobe Target course objectives?
After the successful completion of Adobe Target training at Tekslate, the participant will be able to
Understand the use of ad hoc analysis.
Explore the ad hoc analysis interface and run reports.
Customize the ad hoc analysis to analyze the participant’s site.
Develop and operate custom segments.
Work with new reports for powerpath analysis.
Simplify the method of search optimization
Amplify the average order value
2. Why should you learn Adobe Target?
Many top multinational companies are recruiting Certified Adobe Target professionals worldwide.
The market demand for skilled Adobe Target professionals is increasing rapidly with they being offered high CTC in the industry.
On an average, a Certified Adobe Target professional is earning 120,464 USD per annum.
3. Who should attend Adobe Target training?
The following job roles will get benefited from learning this course:
Aspirants looking for a career in this field.
Content editors
Marketing professionals
Product managers
4. What are the prerequisites for learning Adobe Target?
There are no specific prerequisites for learning Adobe Target. Anyone who is interested in learning this course can join this training.
5. What projects are included in this Adobe Target training course?
We will provide two real-time projects under the guidance of a professional trainer, who will explain you on how to acquire in-depth knowledge on all the concepts involved in these projects.
We got solutions for everyone looking for an AWS Architect course. Opt in for your convenient upgrade option, and we will guide you through.
Duration |
One-on-one Session |
Support |
Resources |
Time |
Fee |
Live Online. |
30 Hours |
Yes |
24x7 |
Additional tips from the trainer |
30 July 2024, 07:00 AM 03 August 2024, 08:00 AM |
Self-Paced |
30 Hours |
No |
Weekdays & Working Hours |
Accessible through LMS |
At your convenience |
Schedules Doesn't Suit You ?
Our Team can set up a batch at your convinient time.
Customized training options
Tailored curriculum to fit your project needs.
Practical exposure is assured.
We have got everything covered for any IT upgrade for your organization. We are one click away.
Have questions? We’ve got the answers. Get the details on how you can grow in this course.
1. Who are the trainers?
We have a strong team of professions who are experts in their fields. Our trainers are highly supportive and render a friendly working environment to the students positively stimulating their growth.
2. What if I miss a class?
We will share you the missed session from our recordings. We at Tekslate maintains a recorded copy of each live course you undergo.
3. How will I execute the practical?
Our Trainers will provide the student with the Server Access ensuring practical real-time experience and training with all the utilities required for the in-depth understanding of the course.
See if this course is a fit for you by joining us for an online info session. You’ll meet our team, get an overview of the curriculum and course objectives, and learn about the benefits of being a student at Tekslate
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